Okay, you asked for it. Here it is.

At a high level, these are the steps I take to get an idea out of my mind and into your eyes.

1) The idea

It always starts here. Whether it’s shooting for fun, shooting for a client, or shooting for travel, every time I’m in the field, I’m out there with a purpose. There’s nothing I hate more than wasting time, so even if the goal is to just have fun and hangout and not even take one single photo, that’s okay, as long as I commit beforehand.

For other, more serious matters like shooting a brief for a client, I always make sure I brainstorm and map out my ideas in writing first before I execute. To write is to articulate your thoughts. And your thoughts always make a whole lot more sense when you see them outside of your brain.

I use:

2) The tools

Sony for most of it. DJI for the air. I have a lot of tools, but you only really need one. Sure, you could use your phone, and if you don’t have much budget you should definitely start there. But get yourself a camera asap, because the skill ceiling of what you can learn will be much higher with one.

I use:

Heavy kit

Sony A7R 3 + 16-35mm f2.8 G Master + 70-200mm f2.8 G Master

Sony RX100VI

DJI Phantom 4 Pro+

Lowepro Droneguard BP 450 AW bag

Main kit

Sony A7R 3 + 16-35mm f2.8 G Master + 85mm f1.4 G Master

Sony RX100VI

DJI Mavic Air

Wandrd Prvke bag

Run and fly

Sony RX100VI

Sony RX1R M2

DJI Mavic Air

Peak design Sling 5L (black, of course)

Other specialist kit I sometimes bring depending on the shoot

12-24mm F4

35mm f1.4

24-70mm f2.8 G Master

Voigtlander 10mm

3) The shoot

Go out and have fun. Find the visual language techniques you love and shoot the shit out of them. Be different.

4) Post processing

Import into Lightroom, straight on to my Working Drive (SanDisk Extreme 900 1.92TB SSD. One of the fastest consumer external SSD’s you can get – literally two times faster than any of the overhyped, overpriced Samsung T3’s or T5’s).

Sorted by a new catalog per year. Sorted by folder, named “(Date) – (Short description)”


5) The post

Creating a caption is usually a fun thing for me. Sometimes I just talk about things on my mind, or announce something. If I’m feeling lazy, I’ll either create something that sounds like a quote from my mind, or if I’m feeling even lazier, I’ll go into my notes of stored quotes and grab one from there.

I tend to only post less than 30 hashtags these days. I’ve tested both 30 and 60 hashtags extensively and now adays it doesn’t really make much of a difference – maybe 100-300 less likes. I just do less than 30 for the simplicity.

I always post at 9pm, or just after 9pm to avoid the rush. I always give likes and comments liberally to the people I follow. They’re free and it’s a nice thing to do. Don’t be a dick.

I then share the image to my stories using a white background, as always, and then I go to bed because I’m a grandpa and I’m in bed by 9:30pm and asleep by 10pm so I can wake up at 5:30am every day.

And that’s it! Yay, you made it!

Hope you got some value out of that. Let me know if there’s anything you want me to go into more detail about.

See you tomorrow.