Build it, and they will come. Ha.
It’s never been easier to be any type of creative. It’s never been easier to share your creativity with the world. But it means that since it’s so easy for you, it’s also so easy for everyone else, too.
This low barrier to entry across the board means that there are probably many people with similar skills as you, doing a similar thing with you, in a similar way to you.
And while that’s great, and the community for whatever you’re into has probably never been bigger, it means that if you really want to take your hobby or passion to the next level, aside from making your work different, you’ve got to work on getting yourself out there in the world and standing out amongst the sea of other creators just like you.
What I’m talking about is not selling. It’s marketing yourself. It’s not saying “Hey hey hey, look at me and buy my tings”. It’s “Hey, this is what I do. It’s not like the others, and if you resonate with it and want to be a part of it, come along. Let’s go together”.
Yes, if you’re a creator and you want to take it to the next level, you’ve got to start learning how to market yourself.
If you don’t market yourself, you don’t get to complain about no one noticing your work or why your engagement sucks or the lack of money coming in. You don’t have the right to engage in conversations about how the algorithm screws you around, or moan about the other influencer you’re clearly better than who got the gig you’ve been dreaming of.
Because if you’re just like everyone else, then those things shouldn’t matter to you, right?
But for those who step up, the ones who dare to want more, the ones who put in the extra effort to build a brand, make extra income, or create a business, marketing matters. Even if you’re a creative.
It’s one of the only ways to truly stand out.